Instant AI Outreach
Every lead receives a response in under 30 seconds, regardless of time or day.
AI-Native CRM
Built for High-Velocity SalesThe AI CRM That Helps YouTurn Every Lead Into Revenue
Click a workflow — or let it rotate
🌐 WEB FORM · SUN 9:12 PM
sarah.haddad@gmail.com
just came in…
Captured
nothing slips through
Enriched
who they are, filled in
Scored
worth your time?
Booked
on your calendar
Workflow 1 of 5 · new lead → booked meeting
overtime paid: AED 0⏱ 0 min of your time saved
Berto.ai automates the sales process for real estate, B2B, and enterprise teams by responding to leads in under 30 seconds and delivering only qualified opportunities to your representatives.
Answers in 30 seconds · Nights, weekends & holidays included
How Berto.ai works for your team
Every Lead Deserves A Response
Every Lead Deserves A Response
In Seconds, Not Hours.
Delayed follow-up results in lost opportunities. Berto.ai addresses this by responding to every lead in under 30 seconds, qualifying them with your script, booking meetings, and automatically logging all activity to your CRM.
Intelligent Qualification
Berto.ai qualifies leads by asking targeted questions, scoring them against your criteria, and forwarding only high-value opportunities to your team.
Seamless CRM Logging
All interactions, from the initial response to the booked meeting, are automatically logged to keep your CRM up to date without manual effort.
CRM FEATURES
Berto.ai Adapts To Your Team's Workflow.
You control all settings, including pipeline stages, role-based permissions, and custom dashboards. Berto.ai aligns with your processes.
Lead Capturing
Capture leads from every touchpoint and turn raw signals into structured data.
Berto automatically deduplicates, enriches, and classifies incoming leads from forms, ads, email, and marketplaces.
Every lead is matched to the right contact, company, and pipeline, ready for action from day one.
AI Data Enrichment
AI automatically fills gaps in every lead by enriching profiles with firmographic, geographic, and behavioral data, keeping records accurate and complete in real time.
AI Lead Scoring
Berto's AI evaluates every lead across intent, fit, engagement, urgency, and affordability.
Signals are analyzed in real time to produce a clear confidence score. Your team instantly knows who to prioritize and when to act.
AI Summary for Lead
Berto keeps a live, plain-language summary of every lead: recent conversations, key requirements, objections, and the agreed next step.
Summaries update automatically as calls, emails, and notes come in, so anyone on the team can pick up the relationship in seconds instead of scrolling the timeline.
AI FEATURE
24/7 AI Voice Call Agent
The AI sales agent answers every call, applies your qualification script, and schedules meetings at any time.
And the toolkit
The everyday machinery,
done properly.
Builders, permissions, views, and dashboards: the unglamorous parts your team actually lives in, all day.
New · Pipelines
Pipeline Builder
Design your pipeline by customizing, renaming, and reordering each stage to match your team's sales process.
fig. 01, stages move like sticky notes
Pipeline · Residential Sale
4 stages Add StageViewing25%
Creek Vista · 2BR
AED 1.8MOK
Offer60%
Palm Heights
AED 2.4MFA
Admin
Roles & Permissions Matrix
Assign precise access levels to each team member with customizable field-level permission controls.
Permissions · Deals4 roles
ViewUpdateExportDelete
Owner
Manager
Sales Agent
Read-only
Sales Agent can see
Own onlyTeamEveryone
Custom fields · Deal
No codeClient nameString
PhonePhone
Payment planSelect
BudgetCurrency
Required when Stage = Offer
New · Layouts
Custom Content & Layouts
Add custom fields, reorder sections, and control information visibility with rule-based settings. No coding required.
Flow
Automation Rules
Automate routine CRM tasks by setting rules once. Berto.ai triggers tasks, emails, and updates in response to any event.
Workflow · Hot leadsActive
When
Lead assigned
If
Score ≥ 70
Task
Property viewing
AI action
Qualify lead
Flow
Smart Views & Segments
Save segments as shared team views to enable bulk actions and instant search, eliminating the need to recreate filters daily.
AllHot · MarinaMy follow-ups
Stage = QualifiedBudget ≥ AED 2MSource = Property Finder
FAFatima AliAED 2.6M
OKOmar KhanAED 3.1M
LFLena FischerAED 2.2M
2 selectedAssignEmailTag
New · Reporting
Custom Dashboards & KPIs
Create role-based dashboards so each team member sees only the metrics relevant to their responsibilities.
fig. 06, your morning numbers, pre-assembled
SH
Good morning, Sara
Pipeline value · AED
48.2M
+12%Won revenue · AED
6.4M
+8%Win rate
38%
+3ptsAttainment
104%
On paceRevenue vs goal
On trackUp next
4 todayFollow-up call · Fatima1:45 PM
Site visit · Palm Heights6:00 PM
Ask about anything in this workspace
Use Cases
One CRM, every revenue motion.
From first touch to closed deal, Berto handles the work across your entire sales cycle.
Lead Management & Nurturing
Capture, score, and nurture leads automatically with AI-driven insights
Pipeline & Deal Management
Track opportunities and close deals faster with intelligent forecasting
AI-Powered Sales Automation
Eliminate manual tasks and focus on high-value interactions
Customer Engagement
Deliver personalized experiences across every customer touchpoint
Workflow Automation
Build custom workflows that adapt to your business processes
Analytics & Reporting
Real-time insights and predictive analytics for smarter decisions
Real Estate
Streamline Project Cycles & Client Management
Real estate firms face complex project timelines and high-stakes client interactions. Berto’s AI CRM helps manage property listings, track project progress, and nurture client relationships with automated follow-ups and data-driven insights, ensuring no opportunity is missed in the fast-paced property market.
AI VOICE FEATURESEnterprise-Grade
Enterprise-Grade
Voice AI.
An AI voice agent manages every call, understands, qualifies, and converts leads at any time.
Proven Results
See How Berto.ai Closes Operational Gaps.
These results show how teams use Berto.ai to improve lead management and revenue operations.
<2 min
Lead Response Time
From lead capture to initial AI response, the process is faster than any human team can achieve.
95%
Qualification Coverage
95% of inbound leads are automatically qualified within 24 hours, ensuring no lead is overlooked.
+30-50%
Meeting Creation Rate
Meeting booking rates increase by 30 to 50% when AI handles the initial outreach.
95%
Follow-up Adherence
95% of follow-up steps are executed automatically, ensuring consistent engagement without manual intervention.
Up to 20%
Conversion Lift
Conversion rates increase by up to 20% when qualified leads are routed directly to the appropriate representative.
30%
Fewer Manual Touches
Automated workflows with Berto.ai reduce the number of manual touches per closed deal by 30%.
Integrations
One-Click Connections To Your Favorite Tools.
Your team retains all existing sales tools. Berto.ai integrates with one click, providing real-time two-way sync across email, calendar, and data to ensure seamless and up-to-date operations.
Explore all integrations
How we operate
The principles behind the product.
Customer obsession
Every feature starts with a real conversation. If it doesn't help a team close, it doesn't ship.
Simplicity scales
Power should never mean complexity. The best workflow is the one nobody has to think about.
Ship fast, learn faster
We release, measure, and refine in tight loops. Momentum is a feature.
AI with accountability
Automation you can audit, override, and trust. Intelligence should explain itself.
Own the outcome
We measure ourselves by your pipeline, not our roadmap. Your win is the metric.
Start Validating AI-Native Journey
Ready to automate
your pipeline?
Experience Berto.ai converting a real inbound lead into a booked meeting during a free 20-minute demo.
Enterprise-Grade Security
Setup in Minutes
From the blog
Insights on AI-native CRM and modern revenue strategies
security · enterprise · checklist
Is Your CRM Secure? An Enterprise Buyer's Checklist
The security and compliance controls every enterprise should demand before trusting a CRM with customer data.
Jun 6, 2026 · 1 min read
ai-sales
The AI Sales Stack: What Actually Belongs in It
Most teams bolt AI tools onto a stack built for manual work. Here's what a sales stack designed around AI looks like.
Jun 4, 2026 · 2 min read
berto
Inside berto.ai: What AI-Native Actually Means to Us
A look inside how we build berto.ai, and why "AI-native" is an architecture decision, not a marketing label.
Jun 2, 2026 · 1 min read